| Readable Domain Name |
|---|
| /'riːdəbl dəʊ'meɪn neɪm/ |
| noun |
|
1. A readable domain name allows the owner to project their online presence,
such as a web or email address, in a human-readable phrase, instead of using
computer code. |
| Examples: city.of.london, homes.for.sale, jess.on.fashion, back.to.work, sadiq.khan@mayor.of.london | We have the world-wide exclusive rights to sell domain names ending |
| .and.golf .and.mom .by.city .for.coupons .for.men .for.mom .for.one .for.sale .from.gifts .from.marketing .from.work .in.london .into.church .into.town .of.fashion .of.football .of.glass .of.london .of.work .on.fashion .our.bingo .our.casino .our.tires .pony.club .repair.men .to.glass .to.gold .to.video .to.work .under.one .with.bingo .with.dance .with.fish .with.gold .with.graphics .with.land .with.loans .with.marketing |
| We call these Readable Domain Names. Here are some examples of their benefits. |
| Search Engine Optimisation |
|
|---|---|
| Search Optimisation
improves your ranking in search results by
matching you closer to what people are looking for.
Looking for a new home, then ask for "Home For Sale", 1000s of people use this exact search every day. http://Home.For.Sale/ |
 |
Brand Clarity |
|---|---|
|
Choose to express your online presence with a domain name that contains
nothing but your name. No need to dilute your brand with
any WWWs or "was that dot-COM or dot-CO-dot-UK?"
Your domain. Your brand. Nothing else. |
| Mobile Preference |
 |
|---|---|
|
Readable Domain Names are preferred by mobile users
becuase real words are much easier to enter & say.
Emerging market & less technical users, unfamiliar with dot-COM history, simply expect them to work. Graph showing actual access to our readable domain names |