| Readable Domain Name |
|---|
| /'riːdəbl dəʊ'meɪn neɪm/ |
| noun |
|
1. A readable domain name allows the owner to project their online presence,
such as a web or email address, in a human-readable phrase, instead of using
computer code. |
| Examples: city.of.london, homes.for.sale, jess.on.fashion, back.to.work, sadiq.khan@mayor.of.london | We have the world-wide exclusive rights to sell domain names ending |
| .for.sale
.for.men
.of.london
.in.london
.that.win
.to.work
.for.one
.for.mom
.from.work
.of.fashion
.of.football
.pony.club
.to.video
.to.gold .and.mom .under.one .with.gold .with.land .repair.men .from.marketing .with.marketing |
| We call these Readable Domain Names. Domain Names that Really Speak to People |
| Search Engine Optimisation |
|
|---|---|
| Search Optimisation
improves your ranking in search results by
matching you closer to what people are looking for.
Looking for a new home, then ask for "Home For Sale", 1000s of people use this exact search every day. http://Home.For.Sale/ |
 |
Brand Clarity |
|---|---|
|
Choose to express your online presence with a domain name that contains
nothing but your name. No need to dilute your brand with
any WWWs or "was that dot-COM or dot-CO-dot-UK?"
Your domain. Your brand. Nothing else. |
| Mobile Preference |
 |
|---|---|
|
Readable Domain Names are preferred by mobile users
becuase real words are much easier to enter & say.
Emerging market & less technical users, unfamiliar with dot-COM history, simply expect them to work. Graph showing actual access to our readable domain names |