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Readable Domain Name
/'riːdəbl dəʊ'meɪn neɪm/
noun
1. A readable domain name allows the owner to project their online presence, such as a web or email address, in a human-readable phrase, instead of using computer code.
No WWW, no dot-COM or dot-CO-dot-UK, just your name. Names.Of.London
Examples: city.of.london, homes.for.sale, jess.on.fashion, back.to.work, sadiq.khan@mayor.of.london
We have the world-wide exclusive rights to sell domain names ending
.and.golf .and.mom .by.city .for.coupons .for.men .for.mom .for.one .for.sale .from.gifts .from.marketing .from.work .in.london .into.church .into.town .of.fashion .of.football .of.glass .of.london .of.work .on.fashion .our.bingo .our.casino .our.tires .pony.club .repair.men .to.glass .to.gold .to.video .to.work .under.one .with.bingo .with.dance .with.fish .with.gold .with.graphics .with.land .with.loans .with.marketing
We call these Readable Domain Names. Here are some examples of their benefits.
Search Engine Optimisation
Search Optimisation improves your ranking in search results by matching you closer to what people are looking for.
Looking for a new home, then ask for "Home For Sale", 1000s of people use this exact search every day.
Now you can own the domain name
http://Home.For.Sale/
Brand Clarity
Choose to express your online presence with a domain name that contains nothing but your name. No need to dilute your brand with any WWWs or "was that dot-COM or dot-CO-dot-UK?"

http://www.toursoflondon.co.uk/ can become http://tours.of.london/

Your domain. Your brand. Nothing else.

Mobile Preference
Readable Domain Names are preferred by mobile users becuase real words are much easier to enter & say.
Emerging market & less technical users, unfamiliar with dot-COM history, simply expect them to work.
Graph showing actual access to our readable domain names
http://trucks.for.sale/ or http://www.worldtrucklocator.com/